From September 2-7, 2024, Hyperfox joined the Belgian delegation at the Hamburg Port & Logistics Tour to explore the potential for expanding into Germany.
Supported by Flanders Investment & Trade and The Beacon Antwerp, founder Tom Devos and Caroline Colebunders set out to validate whether Hamburg could be the next step in Hyperfox’s international expansion. The tour provided insight into the city’s logistics expertise and opportunities to scale, aligning with Hyperfox’s goal of enhancing order management automation across Europe.
Deep Dive into Hamburg’s Startup Landscape
The week included a session at Hamburg Invest, where Tom and Caroline were introduced to the local startup scene and potential scaling strategies. Hamburg’s reputation as a hub for logistics innovation made it a natural choice for Hyperfox to consider in its go-to-market strategy for Germany. Discussions with key players in the ecosystem helped to understand the resources available for startups looking to scale in this bustling port city.
Building Connections at Digital Hub Logistics
In addition to meetings at Hamburg Invest, Hyperfox was invited to Digital Hub Logistics, where Tom and Caroline had the chance to meet with corporate members and potential prospects. These conversations further highlighted the city’s potential as a strategic location for expanding Hyperfox’s order management solutions. A meeting with Dr. Maxim Kleine, Honorary Consul of the Belgian Kingdom, added further insights into the challenges and opportunities of entering the German market, helping to shape the next steps for Hyperfox’s journey.
